The Role of Real Estate Crowdfunding in Modern Investing

Published on July 20, 2025

by Sofia Morales

Investing in real estate has long been seen as an exclusive and sometimes daunting practice, reserved for those with significant capital and expertise in the industry. However, with the advent of technology and the rise of crowdfunding, the world of real estate investing has been democratized. Real estate crowdfunding has provided individuals with the opportunity to invest in properties, no matter their financial standing or level of knowledge. In this article, we will dive into the world of real estate crowdfunding and explore its role in modern investing.The Role of Real Estate Crowdfunding in Modern Investing

The Basics of Real Estate Crowdfunding

Real estate crowdfunding is a type of crowdfunding that allows a large group of individuals to pool their money together to invest in a real estate project. This type of investing is typically done through an online platform, making it more accessible to a wider audience. With real estate crowdfunding, investors can choose to invest in a variety of projects, such as commercial properties, residential properties, or even land development.

One of the main benefits of real estate crowdfunding is that it allows individuals to invest in properties without having to own or manage them directly. This means that investors can have a passive income stream from real estate without the hassle of being a landlord or dealing with tenants.

The Rise of Real Estate Crowdfunding

The concept of crowdfunding has been around for centuries, but it wasn’t until the rise of technology that it became a viable option for real estate investing. Traditionally, real estate investing was reserved for high-net-worth individuals or institutional investors. However, with the implementation of the JOBS Act in 2012, real estate crowdfunding became a reality.

The JOBS Act (Jumpstart Our Business Startups Act) was passed by the United States Congress in an effort to stimulate economic growth and create jobs. One of the key provisions of the act was the legalization of equity crowdfunding, which allowed non-accredited investors to invest in private companies. This opened up the doors for real estate crowdfunding platforms to offer investments to a wider pool of individuals.

How Does Real Estate Crowdfunding Work?

Real estate crowdfunding typically works by having investors choose a property or project to invest in through an online platform. Investors can then review the property details, financials, and expected returns before making a decision. Once the project is fully funded, the real estate developer or sponsor will use the funds to acquire or develop the property.

As an investor, you can make money in real estate crowdfunding through a variety of ways, such as rental income, property appreciation, or profit sharing from a development project. It’s important to note that real estate crowdfunding investments are long-term, and it can take several years to receive a return on your investment.

The Benefits of Real Estate Crowdfunding

Real estate crowdfunding has numerous benefits for both investors and developers. Here are a few of the main advantages:

1. Access to More Opportunities

Real estate crowdfunding provides investors with access to a wider range of properties and projects than traditional real estate investing. This allows for greater diversification and the ability to choose investments that align with individual risk tolerance and goals.

2. Lower Barrier to Entry

With real estate crowdfunding, the minimum investment amounts are typically lower than traditional real estate investments, making it more accessible for those with limited funds. Investors can also spread their money across multiple projects, reducing overall risk.

3. Transparency and Control

Real estate crowdfunding platforms provide investors with information about the property and project, as well as regular updates on its progress. This level of transparency allows investors to have more control over their investments and make informed decisions.

4. Potential for Higher Returns

Real estate crowdfunding offers the potential for higher returns compared to traditional investments, such as stocks or bonds. This is due to the ability to invest in larger projects and the potential for property appreciation over time.

The Future of Real Estate Crowdfunding

Real estate crowdfunding is still a relatively new form of investing, but it has been steadily growing in popularity. In fact, the global real estate crowdfunding market is projected to reach $868.4 billion by 2027, according to a report by Grand View Research. As more investors become aware of and comfortable with real estate crowdfunding, it’s expected to become a mainstream form of investing.

Furthermore, advancements in technology and regulations will likely make real estate crowdfunding even more attractive and accessible in the future. With stricter regulations and oversight, investors can have more confidence in the investments offered by crowdfunding platforms.

In Conclusion

Real estate crowdfunding has played a significant role in modern investing by breaking down barriers and providing individuals with access to the world of real estate. With its potential for higher returns, transparency, and lower barrier to entry, it’s no surprise that it has been gaining momentum in recent years. Whether you’re new to investing or an experienced investor looking to diversify your portfolio, real estate crowdfunding is definitely worth considering.